Creative by nature.
Operational by design.
10+ Years Operations Leadership
Business Strategy | Customer Experience | Revenue Systems | Content Design
01
High-level business strategy and operations
Oversaw end-to-end operations for a global digital membership platform.
company site
02
In-depth hands on systems and processes
Managed member experience, maintained revenue systems, streamlined complex projects.
video production
03
Creative content marketing and design
Designed and executed social media, email marketing, print media, photo and video.
pitch deck
Resumé
Software and Systems Expertise
Project Management ClickUp Asana Notion
CRM & Marketing HubSpot Keap/Infusionsoft
Web Platforms WordPress Squarespace Shopify
Revenue Systems WooCommerce Stripe Square
Workflow Tools Zapier Calendly Sheets/Excel
Creative Platforms Figma Canva Photoshop
Education
University of Miami BFA in Visual Communication
Baruch Zicklin School of Business Advisory
Experience
Director of Operations | Petite PWR | 2024-2026
Oversaw end-to-end operations for a digital membership and services delivery platform supporting 3,000+ members and $100–200K in monthly revenue, coordinating systems, workflows, and a global team of contractors.
Owned end-to-end operations for an international remote team delivering a service-based membership platform generating $100–200K in monthly revenue.
Standardized the member lifecycle for a community of 3,000+ active members, reducing cancellations and improving member satisfaction and retention.
Designed and implemented operating systems, membership contracts and internal playbooks to streamline delivery and improve consistency.
Designed and implemented dispute and cancellation workflows that protected 80–90% of at-risk revenue while improving member lifecycle management.
Led contractor team of 15+ for execution across web development, admin and delivery.
Manager, CX & Business Operations | Petite PWR | 2022-2024
Managed member experience and operational coordination for a subscription-based digital platform, supporting content delivery, marketing execution, and internal team workflows.
Built and maintained processes and workflows for a subscription-based business model.
Owned member experience across support, community, and internal team coordination.
Designed and executed social media, email marketing and community moderation processes.
Developed high-risk cancellations and dispute resolution process and implementation.
Coordinated with the CEO on product launch plan and execution, team management/hiring, and long term strategy.
Principal, Creative Operations | Hamsa Studio | 2015-2023
Delivered operations and systems consulting for service-based businesses from real estate to retail, designing workflows, automations, and content infrastructure.
Built operational infrastructure for service based business in real estate and retail.
Designed and maintained systems for client data and marketing content.
Implemented automations to standardize handoffs, improve quality and support a streamlined process for clients and their teams.
Managed vendors/contractors and production timelines.
Maintained all digital assets to keep delivery reliable and consistent.
Principal, Residential Advisor | Ariela Sarah Realty | 2016-2021
Managed end-to-end operational coordination for luxury residential transactions, including marketing production, vendor management, scheduling, and client communications
Coordinated cross-functional teams including photographers, designers, contractors, and marketing partners to deliver high-quality property launches and client presentations
Designed and managed workflows for listing preparation, staging, photography, and digital promotion across multiple platforms
Maintained documentation, contracts, and compliance requirements for high-value property transactions
Awarded Agent of the Year 2019